Mr. Eric Suen becomes the official endorser of CMOX

18 Jul 2012

The hi-tech electronics brand CMOX is pleased to announce the appointment of Mr. Eric Suen, a popular star across greater China as our first brand endorser for Hong Kong, Macao and Taiwan to help build the brand’s reputation throughout the greater China region. A seven figure budget has been earmarked for the upcoming year-long marketing campaign.

CMOX focuses its services on consumers in mainland China, along with Hong Kong and Macao where sales outlets have also been established. Our point-of-sales network is also set for expansion into other regions throughout Asia. Given today’s rapidly growing global economy coupled with the stronger purchasing power of mainland Chinese consumers and the remarkable development of tourism throughout the region, CMOX plans to expand its point-of-sales brand network into fast-growing markets to take advantage of the huge potential of these countries and territories.

In October this year, CMOX will make its debut in the Taiwanese market by setting up special POS counters. This reflects our strong potential for rapid growth thanks to CMOX’s creation of goodwill for the brand. Efforts to enhance our business development along with the appointment of Eric Suen as celebrity product endorser are complementary strategies designed to help develop and expand our Asian base of operations.

The appointment of Eric Suen as celebrity product endorser is a major breakthrough for CMOX. Eric is a versatile talent who is a superb actor and singer not to mention his stellar academic achievements. All of his attributes are in close harmony with CMOX’s image as a diversified and high quality digital product brand. We believe an endorser will greatly boost our brand awareness among consumers and will enhance overall loyalty to the CMOX marque. This in turn will promote our long-term development plans in other Asian markets, which will help fuel greater sales growth prospects, according to a spokesperson from the Market Promotion Department of CMOX Hong Kong.

’Caring for people’ is the theme of the TV commercial being produced with promotional talent - Eric Suen. This closely follows the philosophy of CMOX in meeting different customers’ needs by offering a wide range of people-centered digital devices for both leisure and personal health. Our ultimate aim has always been to provide all customers with quality products for healthy family living.

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